Spark enthusiasm in your
customers at the counter.
We'll show you how!
Here you will find technical articles, user reports, and white papers on the topic of food presentation in the fresh food counter. Each user report focuses on a specific company, showcasing how businesses have optimized their food presentation using our modular counter trays.
Read our latest case study about REWE Kunkel.
User testimonials from our customers:
The wavy, 15-meter-long counter is a real eye-catcher
REWE Kunkel in Memmingen has equipped its new counter with PricoPlex. The unusual shape presented a challenge that was successfully met with PricoPlex counter trays. When Thomas Kunkel took over a REWE supermarket in Memmingen in 2024, after it had been closed for two years for renovations, he faced the challenge: "What reason can you offer to attract customers?"
REWE:XL Hundertmark is
committed to PricoPlex
REWE:XL Hundertmark is convinced of the premium quality of the counter tray manufacturer from Eresing in Bavaria. REWE:XL Hundertmark Sales Manager Ingmar Bell is responsible for a total of 950 employees and 14 stores, 13 of which are located in Rhineland-Palatinate and one in Luxembourg. "PricoPlex makes my life easier," he says.
EDEKA Prechtl and PricoPlex:
Quality that fits together
EDEKA Prechtl carried out renovations while remaining open for business. The curved counter with its angles and curves required the appropriate angle brackets. Using PricoPlex planning software, Prechtl was able to plan the counter layout even before it was built – ensuring that all the brackets would fit perfectly.
EDEKA Hahner: PricoPlex allows for quick stocking of the fresh food counter
EDEKA Hahner is traditionally the primary grocery store in Künzell, near Fulda in eastern Hesse. The family business has been operating since 1969 and is now run by the third generation. What began as a full-range supermarket started as a butcher shop, and the store's own butchers continue to produce meat and sausages according to traditional family recipes.
EDEKA Prechtl and PricoPlex:
Quality that fits together
EDEKA Prechtl carried out renovations while remaining open for business. The curved counter with its angles and curves required the appropriate angle brackets. Using PricoPlex planning software, Prechtl was able to plan the counter layout even before it was built – ensuring that all the brackets would fit perfectly.
The Hausner family butcher shop in Weiden focuses on quality
Owner Alexander Hausner focuses on customer service and the high-quality presentation of his goods. That's why he uses PricoPlex trays in his display cases. Alexander Hausner sees the major advantage in the expertise and service provided by our sales representatives.
What can sustainability look like in the B2B sector?
sustainably, ideally with a carbon-neutral footprint, and aligning one's consumption accordingly: More and more people are adopting this lifestyle to avert further global warming and environmental disasters. At the same time, we live in a throwaway society where it is often cheaper to buy a new product than to repair it. This creates mountains of waste. The company PricoPlex is taking a completely different approach!
Clickable images
Discover inspiring images from our modern sales counter. Our gallery showcases PricoPlex products in action – presented in a high-quality manner and organized by product category. Select your product category and be inspired by the attractive product displays!
Product display in the fresh food counter
Countertop trays and display trays in various designs
We eat with our eyes – and that starts with the purchase. While this has long been the case in many countries, such as in Asia, the food scene in Germany and Austria has changed, and here too, shoppers are paying closer attention to what they buy. Therefore, appealing food presentation plays a crucial role in food sales. Customers are inspired by it and influenced in their purchasing decisions, as confirmed, for example, by the nutrition report of the Federal Ministry of Food and Agriculture.
An appealing food presentation involves not only hygiene but also, and especially, the decoration of the goods in the deli counter. With matching counter trays and display trays in various designs, PricoPlex has been offering a sustainable and durable solution for meeting customer needs for many years. Satisfied customers in the food industry – from supermarkets and butchers to bakers and catering companies – rely on this product and recommend PricoPlex.
Our switch to Pricoplex products has been a complete success in every respect. In particular, the robustness and durability of the purchased items are noticeably better than comparable products from other competitors. Furthermore, we appreciate the consistently friendly and personal advice, the wide selection, the unbeatable price-performance ratio, and the option of creating customized systems to achieve the optimal configuration for our branches.
We are very satisfied with the products we ordered from your range for our butcher shops. We wanted high-quality products, and they are exactly as pictured on the website. The conversation with your service team helped us get precisely what we were looking for. The products are of high quality, the capacity is sufficient, and they are very easy to use and clean
We have been using your display trays and trays for many years because it is a well-designed system that is easy to handle, versatile, and extremely durable. With our numerous branches, we are very pleased that the product lines have remained consistent over the years and are still available for reorder. We also appreciate the service and advice (provided by the same staff for many years), the reliable delivery times, and the predictable planning
The wide selection of different shapes and colors allows us to make optimal use of every area of the counter. The quality of their advice and products, along with their fast deliveries, makes PricoPlex the perfect partner for us when it comes to bowls, trays, and presentation aids for our service counter.
The variable concept impresses us and offers flexible options. Delivery times are very short and reliable after ordering. In addition to its long lifespan, another advantage is the ability to reorder – even years later…
We are particularly impressed with PricoPlex GmbH because of: Fast delivery times (even for small reorders), product durability, product stability, product variety, honeycomb bases, and the overall process…
We have been sourcing products from PricoPlex Professional Food Presentation for almost 20 years. The well-designed system, in which all items can be easily used together in the display case and are perfectly coordinated, is reflected in a fantastic concept and the resulting appealing presentation of our goods in the display case…
PricoPlex's well-designed concept is perfectly tailored to our products! We've noticed a longer lifespan/durability compared to our previous supplier! Having a dedicated and, above all, competent contact person, available both in the field and in the office, has made ordering and handling inquiries much easier!
The consultation, reordering, and any complaints are all handled very professionally and smoothly. Everything is done quickly and efficiently. The goods are delivered promptly and can be used immediately. We are very satisfied with the quality and service that PricoPlex offers and are happy to have found a partner…
Leading food professionals rely on PricoPlex quality in their counters:
Tips
Benefit from our
10 rules of counter presentation
