High-quality
counter trays
for butcher shops
Request free consultation and information
Durable countertop trays with a quality guarantee – made in Germany
Our modular counter trays for butcher shops support a clear and appealing presentation of meat, sausages, salads, and delicatessen items. Their high-quality construction allows them to integrate seamlessly into existing counter systems, ensuring that the quality and freshness of the products are showcased effectively – hygienically and for everyday use.
- robust materials
- Food-safe and easy to clean
- Clear presentation of fresh meat
- compatible with typical butcher counters
- 70 years of experience
70 years of experience for your counter – durable, precise, reliable
- Durable counter equipment – Made in Germany
- 700 new openings and renovations per year
- Streamline processes and reduce operating times
- Present in a way that boosts sales and encourages impulse purchases
- Butcher of the Year – Markus Leggedör relies on PricoPlex
Request a quick and easy quote
Get personal advice from a professional
Have your individual bar counter designed for free
Present your wares effectively with an optimized counter.
Expertise since
1954
This makes us a reliable partner in the field of professional food presentation.
Durable
products
Our bowls are break- and impact-resistant, easy to clean and dishwasher-safe.
Made in Germany
We produce under the strictest quality controls and guarantee first-class manufacturing quality.
Professional counter planning
Take advantage of our full service, from customized counter planning to on-site support.
Products
Countertop trays for your needs
- Food safe
- Impact and break resistant
- Lightweight
- Easy cleaning
- Dishwasher safe
- Marinade resistant
- Temperature resistant from -20° to +85°C
- Recyclable
Display trays for the highest demands in the butcher's trade
In your butcher shop, the counter fulfills several functions: it must meet the highest hygiene standards, clearly organize your merchandise, and help to present each individual product attractively. Our counter trays for butcher shops support you in exactly these tasks.
- Food-grade plastics that are easy to clean and dishwasher-safe meet all food safety criteria.
- Our shatterproof bowls are designed to remain stable and dimensionally stable even under daily use.
- Thoughtful shapes and diverse designs ensure that the freshness and quality of your products are showcased to their best advantage.
- Our modular system fits into almost any fresh food counter, so new product ranges such as cheese or salad can be seamlessly integrated.
Customizations for your counter
Branding
Showcase your special products effectively with branding featuring your logo or an eye-catching design! A unique selling point applied directly to the product will attract more attention at your deli counter. We create individual branding using laser technology.
Small series production
Do you require a custom-designed display tray or tray, for example, for individual corner solutions? Do you need an exciting presentation idea for new product lines you're planning to introduce? We manufacture your custom series in the desired quantity – contact us for a consultation.
Custom-made
Custom manufacturing. For every corner and angle of your counter: Do you want a custom-made solution? Contact us – tailor-made solutions are our specialty.
Why counter presentation matters
The right presentation makes a noticeable difference. Whether beef, pork, or poultry: our countertop trays for butcher shops showcase your products in a way that clearly highlights their freshness and quality, allowing customers to make informed and targeted choices from the diverse selection at the deli counter. A well-thought-out combination of neutral base colors, clear lines, and functional formats not only enhances the visual appeal but also ensures smooth daily operations at the butcher counter, consistently placing the artisanal quality of the products front and center.
Recommendations from Managing Director
Christian Priebe for the
meat counter presentation:
Black bowls for premium meat
"In practice, we often see that butchers prefer black counter trays, especially for premium meats, often with a subtle texture like the GRACE series. The color black offers a nice contrast to meat and sausage products while remaining discreet in the background, resulting in a very high-quality product presentation overall."
Key features for better orientation
"For butcher counters, the targeted use of color accents has proven effective. It helps to structure the display clearly. Different product groups – such as beef, pork, poultry, or sausage – can be visually separated in this way without the need for signs or additional information. This makes it easier for customers to find their way around and allows sales staff to restock the shelves more quickly and smoothly."
Various shapes and sizes
"With 70 years of experience in designing butcher shop counters, we know that clarity and targeted visual guidance boost sales. We can achieve this through different shapes and sizes of counter trays. That's why we plan counters together with our customers in such a way that both the processes behind the counter are simplified and the customer experience in front of the butcher shop counter is sustainably enhanced."
Counter equipment for butcher shops – our product range
Discover the diversity of our product range, specially designed for meat counters, sausage displays, salad and delicatessen areas. Trays and display platters in many sizes and shapes – suitable for your counter depths.
- Trays and display platters in many sizes and shapes – suitable for your counter depths.
- Modular solutions, combinable for optimal space utilization.
- Colors and surfaces ranging from classic black to matte textured series that effectively present your goods.
Products for your butcher's counter
Individual customization options & service
We know: No two bar counters are alike. That's why we support you with:
- Custom-designed counter planning
- Individual formats and branding options
- Order a sample before purchasing
- Express shipping and consultation
Talk to us, we'll find the perfect combination for your counter.
About Us
About PricoPlex – Your partner for professional counter solutions
For over 70 years, PricoPlex has been developing solutions for professional food presentation. With experience from more than 8,000 completed counters, we know what matters to butchers: quality, durability, functionality, and reliable service. You'll have a direct contact person who will provide personal support, because we value collaborative partnerships.
- professional customer service
- many years of experience with butcher shops
- short delivery times
- Complete counter planning possible
Frequently asked questions from butchers
Yes. The counter trays are made of food-grade plastics and are designed for direct contact with fresh meat, sausage, delicatessen items, and side dishes. They meet the standard requirements for use in the food industry and are suitable for daily use in a butcher's counter.
The trays are designed and manufactured for quick and thorough cleaning – whether smooth or textured. They are dishwasher-safe and resistant to standard cleaning and disinfecting agents commonly used in butcher shops.
Thanks to the modular system, the bowls can be flexibly combined and easily integrated into existing counters. Custom solutions are also possible for special requirements.
Yes. The materials are designed for permanent use in the counter. They are dimensionally stable, break-resistant, and retain their surface and functionality even with frequent use and regular cleaning.
We can provide samples upon request. This allows you to check in advance how the bowls can be used in your counter and whether they fit your workflow and presentation.
Yes. In addition to standard products, individual customizations are also possible. For example, special dimensions or solutions for specific counter concepts. A personal consultation helps to find a suitable solution for each individual business.
Our products impress with their long lifespan and reliability. This saves you money in the long run, as regular replacement purchases are unnecessary. Feel free to contact us. We'll analyze your needs and provide you with an attractive offer.
Delivery is very fast. If you order in time, express delivery on the same day is even possible.
Inquiries and individual consultations are free of charge.
Our switch to Pricoplex products has been a complete success in every respect. In particular, the robustness and durability of the purchased items are noticeably better than comparable products from other competitors. Furthermore, we appreciate the consistently friendly and personal advice, the wide selection, the unbeatable price-performance ratio, and the option of creating customized systems to achieve the optimal configuration for our branches.
We are very satisfied with the products we ordered from your range for our butcher shops. We wanted high-quality products, and they are exactly as pictured on the website. The conversation with your service team helped us get precisely what we were looking for. The products are of high quality, the capacity is sufficient, and they are very easy to use and clean
We have been using your display trays and trays for many years because it is a well-designed system that is easy to handle, versatile, and extremely durable. With our numerous branches, we are very pleased that the product lines have remained consistent over the years and are still available for reorder. We also appreciate the service and advice (provided by the same staff for many years), the reliable delivery times, and the predictable planning
The wide selection of different shapes and colors allows us to make optimal use of every area of the counter. The quality of their advice and products, along with their fast deliveries, makes PricoPlex the perfect partner for us when it comes to bowls, trays, and presentation aids for our service counter.
The variable concept impresses us and offers flexible options. Delivery times are very short and reliable after ordering. In addition to its long lifespan, another advantage is the ability to reorder – even years later…
We are particularly impressed with PricoPlex GmbH because of: Fast delivery times (even for small reorders), product durability, product stability, product variety, honeycomb bases, and the overall process…
We have been sourcing products from PricoPlex Professional Food Presentation for almost 20 years. The well-designed system, in which all items can be easily used together in the display case and are perfectly coordinated, is reflected in a fantastic concept and the resulting appealing presentation of our goods in the display case…
PricoPlex's well-designed concept is perfectly tailored to our products! We've noticed a longer lifespan/durability compared to our previous supplier! Having a dedicated and, above all, competent contact person, available both in the field and in the office, has made ordering and handling inquiries much easier!
The consultation, reordering, and any complaints are all handled very professionally and smoothly. Everything is done quickly and efficiently. The goods are delivered promptly and can be used immediately. We are very satisfied with the quality and service that PricoPlex offers and are happy to have found a partner…
Leading food professionals rely on PricoPlex quality in their counters:
Consulting & counter planning
We will develop a customized counter plan with you – benefit from our service!
Since our founding in 1954, we have been developing individual concepts for our clients.
- You save 30% of your operating time
- 100% counter utilization thanks to well-designed products
- They encourage impulse buyers to make a purchase
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