Solutions for every product category

High-quality
counter trays
for your fresh food counter

Countertop trays in black, white and petrol
Countertop bowls with Red Dot Design Award

High-quality counter trays for various industries and product categories

Whether in the butcher's meat counter, for snacks at the bakery counter, or at a catering buffet: our counter trays are designed to optimize sales space and noticeably improve workflows. Thanks to their well-thought-out shapes, up to 100% of the counter surface can be utilized – regardless of its size or shape. Furthermore, the counter trays – especially the award-winning GRACE series – present food items in a particularly appealing way.

Numerous butcher shops and market leaders such as EDEKA and REWE rely on the proven quality of PricoPlex.

EDEKA and REWE logo

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    Trays for new purchases or modernization of your fresh food counter.

    • Durable quality – Made in Germany
    • Break and impact resistant, easy to clean and dishwasher safe
    • Award-winning design
    • 700 new openings and renovations per year – in a wide variety of industries

    Countertop trays for various product categories –
    up to 100% counter utilization

    Fresh food counter at the butcher's

    meat counter

    For a high-quality and unique meat selection: Customers who buy meat at the deli counter expect a diverse and clearly distinguishable range. Use our counter trays in various colors and shapes to create a varied and appealing selection, allowing your customers to consciously choose based on taste and quality.

    Fresh meat counter

    deli counter

    Packed full of the finest favorite sausages for gourmets and connoisseurs: cold cuts, home-style cooking, regional specialties – the selection of sausages at the deli counter is particularly large and of the highest quality. The attractive display itself demonstrates expertise – optimally presented in eye-catching counter trays that won't wear out even with heavy use.

    fish counter

    Present your finest fish and seafood in a display that promotes freshness and optimal storage conditions. Fresh ice in generously sized countertop bowls and platters will make your fish counter look its best. The often vibrant colors of your fish products are showcased beautifully on our petrol-colored bowls. Combine round and square bowls to highlight your exceptional catch.

    Fresh cheese counter

    cheese counter

    For a life of luxury – showcase your delectable cheese specialties with extra care at the deli counter. From soft to hard and mold-ripened cheeses made from cow's, goat's, sheep's, and buffalo milk – present your cheese selection fresh and elegant, just like at a market stall. Use the counter trays and platters from our range to capture your customers' attention.

    Countertop bowls for salad

    Salad and delicatessen counter

    From Italian antipasti to cream cheese dip, create irresistible displays: Enhance your salad and deli counter with attractive, easy-to-clean, and durable countertop trays. Because fill levels fluctuate throughout the day, we also offer a selection of practical accessories – from salad bowl holders to reduction inserts.

    Fresh food counter at the bakery

    bakery counter

    Sandwiches to go – fresh, crispy, and delicious for any time of day. The bakery counter is constantly evolving, as sandwiches and sweets are increasingly in demand. Adapt your presentation system accordingly – with attractive snack displays, tiered displays, decorative panels, and insert trays. Utilize countertop displays with accessories to boost your sales and stimulate appetites with our countertop trays.

    Countertop trays for snacks

    Snack counter

    For quick breaks: Hot and cold snacks displayed attractively on countertop trays will draw customers to your counter. From meatloaf and stews to finger food: entice customers with fresh snacks to satisfy their hunger between meals and encourage impulse purchases with a varied, high-quality presentation.

    Confectionery counter

    Fine sweet delicacies presented attractively and with high quality: Do you also offer sweet temptations in your extensive product range? Present your confectionery as a particularly high-quality offering on elegant counter trays. With carousels, tiered stands, delicate bowls, or counter displays, you can draw the eye of your confectionery products.

    Bowls for catering

    Catering

    Varied buffets in thoughtful arrangements: Your table settings should be as flexible as your catering program. Opt for durable countertop trays and platters that simplify your work. The ceramic look lends the buffet an elegant touch, while the trays and bowls themselves are remarkably lightweight.


    Expertise since
    1954

    This makes us a reliable partner in the field of professional food presentation.

    Durable
    products

    Our counter trays are break- and impact-resistant, easy to clean and dishwasher-safe.

    Countertop trays made in Germany

    Made in Germany

    We produce under the strictest quality controls and guarantee first-class manufacturing quality.

    Professional counter planning

    Take advantage of our full service, from customized counter planning to on-site support.

    Frequently asked questions about PricoPlex counter trays

    Are the counter trays food-safe and suitable for direct contact with foods such as meat or fish?

    Yes. The counter trays are made of food-grade plastics and are designed for direct contact with fresh meat, sausage, delicatessen items, fish, and side dishes. They meet the standard requirements for use in the food industry and are suitable for daily use in a butcher's counter.

    How can the counter trays be cleaned?

    The trays are designed and manufactured for quick and thorough cleaning – whether smooth or textured. They are dishwasher-safe and resistant to standard cleaning and disinfecting agents commonly used in butcher shops.

    Do the counter trays fit into existing fresh food counters?

    Thanks to the modular system, the bowls can be flexibly combined and easily integrated into existing counters. Custom solutions are also possible for special requirements.

    Are the bowls robust enough for daily use?

    Yes. The materials are designed for permanent use in the counter. They are dimensionally stable, break-resistant, and retain their surface and functionality even with frequent use and regular cleaning.

    Can I test countertop trays or receive samples before buying them?

    We can provide samples upon request. This allows you to check in advance how the bowls can be used in your counter and whether they fit your workflow and presentation.

    Are individual formats or special solutions also possible?

    Yes. In addition to standard products, individual customizations are also possible. For example, special dimensions or solutions for specific counter concepts. A personal consultation helps to find a suitable solution for each individual business.

    Are PricoPlex counter trays expensive?

    Our products impress with their long lifespan and reliability. This saves you money in the long run, as regular replacement purchases are unnecessary. Feel free to contact us. We'll analyze your needs and provide you with an attractive offer.

    How long does delivery take?

    Delivery is very fast. If you order in time, express delivery on the same day is even possible.

    What are the costs for an inquiry and consultation?

    Inquiries and individual consultations are free of charge.


    About PricoPlex – Your partner for professional counter solutions

    For over 70 years, PricoPlex has been developing solutions for professional food presentation. With experience from more than 8,000 completed counters, we know what matters in different product categories and industries: quality, durability, functionality, and reliable service. You'll have a direct contact person who will provide personal support, because we value collaborative partnerships.

    • professional customer service
    • many years of experience with different target groups
    • short delivery times
    • Complete counter planning possible

    Service: Counter planning with individual counter plan

    Consulting & counter planning

    We will develop a customized counter plan with you – benefit from our service!

    Since our founding in 1954, we have been developing customized concepts for our clients – now ranging from butcher shops and delicatessens to premium restaurants and hotels. Our counters are efficiently designed, saving you time when stocking and unstocking.

    • You save 30% of your operating time
    • 100% counter utilization thanks to well-designed products
    • They encourage impulse buyers to make a purchase
    Red Dot Design Award for GRACE countertop tray