Countertop trays for
the fresh food counter
in the supermarket
Request free consultation and information
Meat · Sausages · Delicatessen · Fish · Cheese · Salad · Baked goods
High-quality counter trays for supermarkets
Attractively presented food, space-saving counter systems, and easy handling even during peak hours: To support work at the fresh food counter, PricoPlex has developed high-quality counter trays for supermarkets. We support you from planning to final on-site implementation with:
- Over 70 years of experience
- Expertise for supermarkets
- Consulting & counter planning
- durable counter trays
- sustainable production
Counter solutions for the fresh food counter in thesupermarket
- Over 8,000 fully equipped fresh food counters
- Individual counter concepts
- Experience since 1954
- Different product lines for different product categories
- EDEKA and REWE rely on PricoPlex
Encourage spontaneous purchases
Half of all purchasing decisions are made spontaneously in stores. Encourage these decisions with attractive product displays!
Create time savings
Save around a third of your counter service time. Guide your customers through your product range with a well-designed layout!
Utilize counter capacity
With our customized counter concepts, you can achieve almost 100% utilization of your counter.
Products
Countertop trays for supermarkets from PricoPlex: Your requirements, our solution
The fresh food counter is a key strategic tool for differentiating yourself from discount stores and should be strategically positioned as an experiential and expert area. Personalized advice, qualified staff, and attractive product presentation create clear added value: customers develop greater trust and an emotional connection, which can translate into higher sales. At the same time, the counter in the supermarket offers the opportunity to consciously profile the product range – for example, through high-quality, regional, or trend-based products – and to present yourself as a quality provider. For this to succeed, the counter equipment must be tailored to individual needs. PricoPlex counter equipment was developed specifically for the requirements of supermarkets – it signals freshness, service orientation, and expertise. Our products include:
- Durable and robust: Thanks to high-quality materials, PricoPlex counter trays for supermarkets are impact and break resistant.
- Easy to clean: All products are dishwasher safe and retain their visual quality even with frequent cleaning.
- Visually appealing: With expressive shapes, colors and surfaces, our products showcase your goods to their best advantage.
- Versatile use: Whether meat, cheese, delicatessen, salads or snacks – we have the right counter trays for every product category.
- Sustainable: PricoPlex counter equipment is manufactured exclusively in Germany and can be recycled afterwards.
Expertise since
1954
This makes us a reliable partner in the field of professional food presentation.
Durable
products
Our bowls are break- and impact-resistant, easy to clean and dishwasher-safe.
Made in Germany
We produce under the strictest quality controls and guarantee first-class manufacturing quality.
Professional counter planning
Take advantage of our full service, from customized counter planning to on-site support.
Consultation and counter planning
Our service package is your advantage
With our experience and comprehensive service, we provide you with a complete solution for modern, high-performing fresh food counters in supermarkets. We not only develop counter trays, but also plan and implement complete counter solutions for supermarkets. From the initial analysis to the final implementation, we support you with a dedicated contact person.
- Needs analysis: PricoPlex will visit you on-site and determine your needs together with you. Our many years of experience in counter planning are incorporated into this process, as we know what works in different regions, markets, and product categories.
- Shopfitting & counter planning: We create a digital layout plan (2D model) of your counter and can use it to try out different ideas.
- Individual product selection: Together with you, we select the right products from our extensive portfolio, ensuring you have almost 100% counter utilization.
- Samples & Visualization: Would you like to see a selection of our products in person first? Then order a sample and see our quality for yourself.
- Custom-made products: Can't find the right product for your deli counter among our standard offerings? No problem. We manufacture custom products upon request, including branding options.
- Delivery & Project Coordination: Once the counter planning is complete, we manufacture the products and deliver them to your supermarket.
- On-site setup: We are happy to support you with on-site setup and stock your fresh food counter with our products.
- Quick reordering: Do you need more countertop trays than expected, or would you like to have some in stock? You can also reorder at short notice.
Why supermarkets rely on PricoPlex
Our countertop trays are in daily use at thousands of fresh food counters, showcasing a variety of products from sausages and fish to salads. They are used in independent stores as well as large chain stores. Store managers and counter staff particularly appreciate the high durability, ease of use, and support for counter planning. Many of our customers have relied on PricoPlex for years and choose our systems again for new builds, renovations, and modernizations. The consistently positive feedback from the field confirms that quality, service, and everyday usability make all the difference.
Here's what our customers say:
"The trays are extremely dimensionally stable, break-resistant, and retain their colors for a long time. Furthermore, the material is resistant to scratches and impacts, which is a significant advantage, especially with intensive use in fresh food counters."
Ingmar Bell,
Sales Manager, REWE:XL Hundertmark
"Our counters sometimes have many corners. PricoPlex products are designed for this – every corner is filled appropriately. In addition, the PricoPlex service includes suggestions on how the goods can be presented in the best possible way."
Reinhold Steininger, master butcher, meat sommelier and head of the fresh food counters at EDEKA Kohler
"PricoPlex has the right answer for all our product groups. In addition, the great look of the bowls matches our high-quality counters."
Authorized signatory Jochen Aumüller,
EDEKA Prechtl
“We are a family business. That's why PricoPlex is a good fit for us. They also have short communication channels and things get done quickly. This approach, combined with their extensive expertise in fresh food counters and a practical approach, makes all the difference for us.”
Authorized signatory Erich Arndt,
EDEKA markets Hayunga
Customizations for your counter
Branding
Showcase your special products effectively with branding featuring your logo or an eye-catching design! A unique selling point applied directly to the product will attract more attention at your deli counter. We create individual branding using laser technology.
Small series production
Do you require a custom-designed display tray or tray, for example, for individual corner solutions? Do you need an exciting presentation idea for new product lines you're planning to introduce? We manufacture your custom series in the desired quantity – contact us for a consultation.
Custom-made
Custom manufacturing. For every corner and angle of your counter: Do you want a custom-made solution? Contact us – tailor-made solutions are our specialty.
Counter equipment for supermarket counters – our product range
Discover the diversity of our product range, specially designed for meat counters, sausage displays, salad and delicatessen areas. Trays and display platters in many sizes and shapes – suitable for your counter depths.
- Trays and display platters in many sizes and shapes – suitable for your counter depths.
- Modular solutions, combinable for optimal space utilization.
- Colors and surfaces ranging from classic black to matte textured series that effectively present your goods.
About Us
About PricoPlex – Your partner for professional counter solutions
For over 70 years, PricoPlex has been developing solutions for professional food presentation. With experience from more than 8,000 completed counters, we know what matters to butchers: quality, durability, functionality, and reliable service. You'll have a direct contact person who will provide personal support, because we value collaborative partnerships.
- professional customer service
- many years of experience with butcher shops
- short delivery times
- Complete counter planning possible
Frequently asked questions about counter trays for supermarkets
Professional, modular counter equipment not only enhances the visual appeal of product presentation but also directly impacts sales, average transaction value, and impulse purchases. At the same time, a durable, robust solution reduces follow-up costs associated with replacements. Systems like those from Pricoplex are designed for long-term use in chain grocery stores – ensuring reliable planning.
Our modular counter trays and combinable display elements allow for quick reorganization of space – for example, for barbecue items in the summer or game and festive items in the winter. This saves on renovation costs and internal resources.
A modular system offers clear advantages here, as it is scalable and can be used in various configurations. This allows you to comply with your market's corporate design guidelines and take individual market requirements into account.
A well-structured, logically designed counter reduces walking times and facilitates restocking and cleaning. When modules are precisely aligned with the counter depth, there are no awkward gaps. This speeds up workflows, reduces potential errors, and increases service speed – a clear advantage, especially during peak hours.
The high-quality surfaces of our products retain their appearance even after years of intensive use. This reduces depreciation cycles and avoids unnecessary replacement investments.
The fresh food counter is a key differentiator compared to discount stores. A high-quality, clearly structured presentation strengthens the perceived quality of your private label brands and your expertise in fresh produce. Colors and surfaces can be used strategically to structure product groups or highlight premium areas. For you, this means better competitive positioning without additional sales space.
Our systems are reorderable and expandable. Existing modules can be integrated during conversions, product range expansions, or modernizations. This reduces capital commitment and increases investment security. We rely on durable, reusable components. Please feel free to contact us. We will analyze your needs and provide you with an attractive offer.
Our professional counter planning takes into account counter depth, product range strategy, customer traffic flow, and personnel processes. We provide you with a concept that is both psychologically sound and economically viable, and integrates seamlessly into existing market structures.
Our switch to Pricoplex products has been a complete success in every respect. In particular, the robustness and durability of the purchased items are noticeably better than comparable products from other competitors. Furthermore, we appreciate the consistently friendly and personal advice, the wide selection, the unbeatable price-performance ratio, and the option of creating customized systems to achieve the optimal configuration for our branches.
We are very satisfied with the products we ordered from your range for our butcher shops. We wanted high-quality products, and they are exactly as pictured on the website. The conversation with your service team helped us get precisely what we were looking for. The products are of high quality, the capacity is sufficient, and they are very easy to use and clean
We have been using your display trays and trays for many years because it is a well-designed system that is easy to handle, versatile, and extremely durable. With our numerous branches, we are very pleased that the product lines have remained consistent over the years and are still available for reorder. We also appreciate the service and advice (provided by the same staff for many years), the reliable delivery times, and the predictable planning
The wide selection of different shapes and colors allows us to make optimal use of every area of the counter. The quality of their advice and products, along with their fast deliveries, makes PricoPlex the perfect partner for us when it comes to bowls, trays, and presentation aids for our service counter.
The variable concept impresses us and offers flexible options. Delivery times are very short and reliable after ordering. In addition to its long lifespan, another advantage is the ability to reorder – even years later…
We are particularly impressed with PricoPlex GmbH because of: Fast delivery times (even for small reorders), product durability, product stability, product variety, honeycomb bases, and the overall process…
We have been sourcing products from PricoPlex Professional Food Presentation for almost 20 years. The well-designed system, in which all items can be easily used together in the display case and are perfectly coordinated, is reflected in a fantastic concept and the resulting appealing presentation of our goods in the display case…
PricoPlex's well-designed concept is perfectly tailored to our products! We've noticed a longer lifespan/durability compared to our previous supplier! Having a dedicated and, above all, competent contact person, available both in the field and in the office, has made ordering and handling inquiries much easier!
The consultation, reordering, and any complaints are all handled very professionally and smoothly. Everything is done quickly and efficiently. The goods are delivered promptly and can be used immediately. We are very satisfied with the quality and service that PricoPlex offers and are happy to have found a partner…
Leading food professionals rely on PricoPlex quality in their counters:
