“PricoPlex is a trendsetter in the industry”:
Positive conclusion after
the meat congress and EuroShop
February was trade fair month for the PricoPlex team. Whether at the meat congress in Königswinter or the EuroShop in Düsseldorf: networking was the top priority.
PricoPlex at Meat Congress and EuroShop
The PricoPlex team has just completed several intense days and weeks filled with stimulating discussions, new impressions, and networking events. After first exhibiting at the 34th German Meat Congress in Königswinter, the team traveled to Düsseldorf for EuroShop, the world's leading trade fair for retail investment needs. It was already clear at the Meat Congress that PricoPlex is setting trends across the entire industry with its products and is ideally positioned to meet its needs.
At EuroShop: Pick up counter trays,
feel the surfaces and experience the quality live.
Great joy for the small market: The Edeka from Jenstetten
wins in the small markets category.
Meat stars of 2026 will use PricoPlex products
The German Meat Star 2026 awards ceremony in Königswinter, which honors the country's best meat counters, underscored this once again: all four winners use PricoPlex products in their counters. The Rewe Pfleger supermarket in St. Augustin, which won the smallest market category, has a partial PricoPlex setup, while the Edeka supermarket in Jestetten (small markets category), Rewe Haase from Neustadt in Holstein (medium-sized markets category), and the Rewe Center Egelsbach (large markets category) are extensively or fully equipped with PricoPlex products. "Congratulations to all the winners. We are delighted that our product range contributed to their success," says Fabian Zanoni, Sales Manager at PricoPlex.
International interest in PricoPlex counter trays
Following this success, the next stop was EuroShop in Düsseldorf. "The audience was very diverse, and visitors came from all over the world," Zanoni noted after the trade fair in Düsseldorf. For example, a butcher from Australia visited the stand and plans to stock his fresh food counter with PricoPlex products in the future. Another visitor was the deputy manager of a supermarket from Jordan, who has been using PricoPlex counter equipment for many years and now intends to redesign the store and once again incorporate the products.
Potential partners from all over the world
The design of the GRACE series , especially the STONE surface and the petrol color, attracted a lot of attention. "It really elicited a 'wow' from many people," Zanoni said happily. Between conversations with shopfitters, counter outfitters, and butchers at their own booth, he and Managing Director Christian Priebe took the opportunity to visit the exhibitors from 61 nations, a total of 1,840. This provided a chance to network, talk to partners, and learn about the latest industry innovations. Zanoni met, for example, with representatives from the shopfitting company Modern Expo, headquartered in Ukraine. Mix Markets in Germany, where PricoPlex has already fitted out several counters, is a shared client, and closer collaboration could be possible in the future. Discussions with the shopfitting manufacturer Schweitzer from South Tyrol, which had begun a few days earlier at the meat congress, were also continued.
From GRACE to meatloaf mold: PricoPlex is a trendsetter
In Königswinter, where the German meat industry gathered, one new product from the PricoPlex portfolio proved particularly popular: the Leberkäse mold. The mold also garnered interest at EuroShop, albeit with different application ideas. PricoPlex's Spanish partner, Anguera Maquinària, suggested using it to bake ham, and the Leberkäse mold also proved popular for pâtés. Overall, Zanoni drew a positive conclusion after the trade fair: "The contacts and discussions were very valuable. And the impressions have shown that PricoPlex is a trendsetter in the industry."
Impressions from the Meat Congress and EuroShop 2026
