The 10 rules of counter presentation
Sales volume at the fresh food counter is declining. A professional counter presentation is therefore more important than ever. Customers are generally willing to buy fresh food and pay a certain price for quality – provided the overall concept is right.
The industry is searching for new sales strategies to boost upselling. Simply focusing more on special offers isn't the solution. Therefore, in collaboration with Fritz Gempel, an independent business consultant and mediator (MuCDR), we've compiled practical tips for a successful, easily adaptable, and sales-promoting counter display.
The products are perfectly positioned, the lighting is pleasant, and the colors encourage purchases: This is how the fresh food counter reaches its full potential. Read our expert's tips.
Success stories and practical implementation of our tips
Read success stories from butcher shops and the food retail sector about attractive, effective design of the fresh food counter and appealing counter presentation in our section "The Counter".
There you can see how our tips have been implemented in practice.
These points are certainly not new to you, but you simply have to keep reminding yourself of them in your daily work:
- Revenue generators show,
- Clearance sale is the focus,
- Highlight new products,
- Make differences recognizable,
- Maintain appearance and freshness
- Balance between individuality and staffing levels,
- Aesthetics through open space,
- Create order and consciously interrupt,
- Counter signage with advertising message,
- Price labeling without a "forest of signs".
In our rules for counter presentation, we explain why these points are important and give you very simple tips for implementation.
Enchant with counter displays
Benefit from our expertise and boost your sales with an appealing product presentation. While offers attract customers to your store, you need to captivate them with the display itself.
Download 10 rules for counter presentation
Simply fill out the form below and you will receive the “10 Rules” as a download link via email.
