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Welcome to the PricoPlex press area. Here you will find current press releases and high-resolution images.
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Andrea Wintermayr
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Key facts
The company
At PricoPlex, we drive demand for fresh food. To achieve this, we develop modular counter systems and modern tableware with exceptional durability. This makes us a reliable partner in the field of professional food presentation. As interior designers for fresh food counters and suppliers of tableware, we produce versatile presentation systems for leading…
production
Origin and processing as a top-tier team: We source our raw materials from competent development partners. Carefully controlled production takes place in the production halls of a German family business. Depending on the requirements of the respective product, we use two different manufacturing processes: In the deep-drawing process, the elements are vacuum-formed…
Added value modular system
For different counter depths, you can use display trays and panels in a coherent grid system. We have developed four modular systems for counter depths between 800 and 900 mm. All sizes within these systems are compatible and guarantee simple and efficient use. Your product display will appear structured and appealing, generating targeted demand. At the same time, you'll have more time for your core tasks.
sustainability
Long product lifecycles and resource conservation are our top priorities. All PricoPlex products are manufactured in Germany. For us, sustainability means: innovative product development, responsible use of resources, energy and raw materials, responsibility for people and nature, and a long-term repurchase guarantee. For a positive and successful future for your industry.
Product categories
- Display trays and display boxes
- Tableware
- Salad and deli bowls
- Corner solutions
- Shell combinations
- Tiered serving trays
- Staircase displays
- Rondelles
- Countertop displays
- …
Product features
- Food safe
- Impact and break resistant
- Easy cleaning
- Dishwasher safe
- Marinade resistant
- Temperature resistant from -20° to +85°C
- Recyclable
- …
The company
We showcase food
at its best.
At PricoPlex, we drive demand for fresh food. To achieve this, we develop modular counter systems and modern tableware with exceptional durability. This makes us a reliable partner in the field of professional food presentation.
As interior designers for fresh food counters and suppliers of tableware, we produce flexible presentation systems for leading food professionals. We are committed to numerous sustainability aspects and manufacture directly in Germany.
Whether display tray, display box, or countertop display unit: our products are impact-resistant, easy to clean, and even recyclable. Their modular design guarantees nearly 100% space utilization in your deli counter. We would be happy to assist you with the individual planning of your counter.
production
The finest raw materials are transformed into quality products under strict control
Origin and processing as a top-tier team: We source our raw materials from competent development partners. Carefully controlled production takes place in the production halls of a German family business. Depending on the requirements of the respective product, we utilize two different manufacturing processes: In deep drawing, the components are drawn into the shape of hollow bodies using a vacuum. In injection molding, granules are forced into a mold under high pressure. The result: extremely dimensionally stable parts produced with exceptional efficiency – ensuring the responsible use of raw materials.
- We deliberately focus on technically high-quality and recyclable materials
- Manufacturing waste is returned to raw material production in accordance with the principles of a circular economy
- We work in a resource-conserving manner
- Our products have very high strength
- We pay attention to the effective use of materials
- Complex shapes are possible
- Products under high process control
Added value modular system
The modular system – clever, well-thought-out and flexible based on a building block principle
For different counter depths, you can use display trays and panels in a coherent grid system. We have developed four modular systems for counter depths between 800 and 900 mm. All sizes within these systems are compatible and guarantee simple and efficient use. Your product display will appear structured and appealing, generating targeted demand. At the same time, you'll have more time for your core tasks.
- The quantities contained within a system can be combined with each other
- Structured appearance
- For seamless assembly
- The configuration can be variably adapted to the quantity of goods
- For different counter depths
- Easily adaptable for branch operations
- Usable even without prior knowledge
sustainability
Long product cycles and resource conservation are the focus
This is what sustainability means to us: innovative product policy, responsible use of resources, energy and raw materials, responsibility for people and nature, and a long-term after-sales guarantee. For a positive and successful future for your industry.
Traceable product journey
: From raw materials and production to disposal management – we rely on transparent processes for every single step of the development process. This is how we guarantee consistently high quality and safety for all partners.
Saving raw materials and protecting resources:
Sustainability is deeply rooted at PricoPlex. The high-performance plastics we use have a long lifespan, and 50 percent of the raw materials are produced using renewable energy. This ensures resource-efficient and low-emission manufacturing of our products.
Made in Germany.
We produce in Bavaria using injection molding and vacuum forming processes. This allows us to rely on high-quality ingredients, good working conditions, and compliance with environmental regulations. The production process is primarily powered by green electricity.
Extremely long lifespan:
The average lifespan of our platters and bowls for professional food presentation is significantly longer than that of similar products. Thanks to the materials used, they are break- and impact-resistant and dishwasher-safe.
Green company headquarters: Emission control on site:
Our company building is heated by geothermal energy and our own photovoltaic system. The green roof filters the air, can store water
, and provides cooling and insulation for the office spaces.
Active circular economy:
Unlike other plastics on the market, the materials we use can be recycled. We offer to reliably return your used products to the raw material cycle.
Product categories
- Display trays and display boxes
- Tableware
- Salad and deli bowls
- Corner solutions
- Shell combinations
- Tiered serving trays
- Staircase displays
- Rondelles
- Countertop displays
- Decorative panels in wood and slate look
- Counter accessories
Product features
Designed from the outset to prioritize high quality and functionality
Fresh, high-quality food deserves a premium presentation. Our robust plastic products are particularly effective at achieving this, guaranteeing maximum durability and visual appeal.
Our shatterproof counter and buffet equipment, available in a flexible modular system, comes in expressive shapes, colors, and finishes. Since our founding in 1953, we have continuously optimized both our material selection and manufacturing methods, relying on modern production facilities in Germany. The result: easy-care, highly robust, and visually appealing solutions.
- Food safe
- Impact and break resistant
- Easy cleaning
- Dishwasher safe
- Marinade resistant
- Temperature resistant from -20° to +85°C
- Recyclable
- Sustainable through longevity
- Best materials and workmanship
- Attractive surfaces
- Space-saving stackable design
- Modular combination options
- Long-term repurchase guarantee
Press images
Image and product images
Patented honeycomb base
Company images
logo
Press releases
The GRACE countertop tray wins the Red Dot Design Award 2025 for product design
Eresing, May 2025: Outstanding design and first-class quality – that's what the jury of the Red Dot Design Award recognized for our GRACE product series. "Receiving the Red Dot Design Award for our Grace product series is a very special honor for us, a real accolade," says Christian Priebe, Managing Director of PricoPlex, delighted with the double win.
…
“GRACE” receives the German Design Award 2025 for outstanding product design
Eresing, November 28, 2024: Our new "GRACE" countertop tray series has been awarded the
prestigious German Design Award 2025 in the "Excellent Product Design –
Retail" category. The German Design Award sets international standards for innovative design developments.
The German Design Award has been recognizing innovative products and projects, as well as manufacturers and designers in the German and international design industry, since 2011.
…
Successful trade fair presentation for PricoPlex at SÜFFA 2024 in Stuttgart
Eresing, September 2024: After a two-year hiatus from trade fairs, PricoPlex returned to SÜFFA – with a completely new booth and exhibition concept. The manufacturer of modular counter trays and display panels reports a positive outcome: "This year we had significantly more interested visitors at our booth than at previous trade fairs," says Evelyn Thunig, Key Account Manager. "The many new qualified contacts and sales transactions demonstrate once again how convincing the high quality of our products is."
…
Trade fair announcement: PricoPlex will be showcasing new products and colors at SÜFFA 2024 – and celebrating its 70th anniversary
Eresing, August 2024: For 70 years now, the tray manufacturer PricoPlex has stood for high-quality product presentation in the fresh food counter. That's a reason to celebrate! Visitors to SÜFFA are therefore cordially invited to join the anniversary celebration in Stuttgart at booth 6 in hall B78. The fact that innovation and product development remain top priorities for the tray specialist, even in its seventieth year, is demonstrated by the new products, colors, and sizes that PricoPlex will be showcasing at the trade fair. At the booth, you can see and, above all, feel the superior quality of the counter trays.
…
"The finest snacks, elegantly arranged":
Workshop on snack presentation on September 21, 2023
Eresing, August 3, 2023: Do you have delicious snacks that don't always sell out? Are you looking for new ideas to really whet your customers' appetites? PricoPlex, the specialist retailer for professional food presentation, will show you how to present your snacks even more attractively in a one-day workshop. The workshop is aimed particularly at butchers, bakers, roadside catering establishments, and grocery retailers.
…
Press review
2024
Food Practice
How do you react cleverly when the market
shrinks? Christian Priebe, CEO
of PricoPlex, has developed suitable strategies for his company.
2024
jezza! Magazine
By moving to the industrial park in Eresing near Landsberg, PricoPlex is creating a new sustainable company headquarters with the possibility of expansion.
2024
FH Butcher's Craft
Sustainability means lasting a long time. Sustainability expert Christian Priebe explains how sustainable corporate management contributes to this.
2023
The butcher shop
The 10 rules of sales-boosting counter presentation – a guide to successful selling at the service counter
2022
Butcher's trade
Article about the grand opening event – the Törggelen – at the new company headquarters in Eresing. Industry professionals gathered for networking.
