Klaus Wydra,
Customer Advisor
Klaus Wydra works in sales for PricoPlex GmbH. In this role, he advises clients in the food retail, butchery, and catering sectors on the planning and implementation of modern fresh food and counter solutions. His work is characterized by a strong practical focus and a deep understanding of the requirements for professional food presentation . Wydra supports client projects from conception to on-site implementation, particularly in the optimal design of fresh food counters, including product placement, system integration, and process optimization.
His expertise is based on many years of experience in field sales as well as in-depth industry knowledge in the food retail and fresh food logistics sectors. Klaus Wydra also regularly attends trade fairs and industry events, where he gains insights into current market trends and maintains direct contact with customers and partners. This close connection to practical application allows him to identify developments in the retail sector early on and incorporate them into his consulting work. In addition to his work at PricoPlex, Wydra brings a diverse professional background, including positions in sales and food production.
