the counter

Salad bowls
with a new
range of effects

References: Salad bowls with a new area of application at EDEKA Hayunga

EDEKA Hayunga:
Lunch? I'll get it from the deli counter!

From its headquarters in Elmshorn, EDEKA Hayunga operates six stores in Schleswig-Holstein. 600 employees work in these full-range supermarkets to provide customers with groceries for their daily needs. The fresh food counters, offering a wide selection of meat, sausages, cheeses, and ready-made meals, are a particular draw in the six EDEKA stores. Furthermore, the EDEKA Hayunga stores in Schleswig-Holstein offer very successful takeaway lunch options – attractively presented in PricoPlex salad bowls.

Casual salad bowls for delicatessen items in the fresh food counter

CASUAL salad bowls in the delicatessen counter

Casual salad bowls for the lunch dishes from EDEKA Hayunga

Lunch dishes are also served in the CASUAL restaurant

FRESH salad bowl combination from PricoPlex at the lunch table

Bowl combinations FRESH

Counter by counter converted to PricoPlex

The EDEKA supermarkets have been operating under the Hayunga name for five generations . Authorized signatory Erich Arndt is very pleased "that we have no staff shortages." The fresh food counters, a central element of the supermarkets, are service-intensive and require a significant number of employees. But the personnel investment pays off: "We believe in the service counter. For us, it's a mark of quality," Arndt emphasizes. It's therefore only logical that he and Managing Director Kerstin Voigt are continuously developing the appearance and operations at the fresh food counter. In 2022, they began converting their counter-equipment to PricoPlex, counter by counter.

The decisive factor in switching to the premium manufacturer from Eresing, Bavaria, was the high-quality workmanship of the trays. "The way the goods are presented in the fresh food counter is of great importance to consumers," says Arndt. For Hayunga, the investment in the service counters paid off quickly: Sales of fresh produce have increased in recent years.

The salad bowls from the CASUAL series have a new sphere of activity: ready-cooked food from vinzenzmurr.

Convenience meals in salad bowls CASUAL

An expansion of the product range has also contributed to increased sales at the fresh food counters. Hayunga has more convenience items its offerings: Customers can choose from various meat and vegetarian dishes and side dishes, similar to a buffet, and create their own individual meals. Payment is based on weight. "This makes things easier for working people," reports Arndt. But older people and those living alone also appreciate the high-quality selection at prices of approximately €5.50 to €7.50. The ready-cooked meals are supplied by the Munich-based manufacturer vinzenzmurr.

For the new addition to the deli counter, the right presentation medium first had to be found. "We worked on it together with PricoPlex," explains Arndt. The CASUAL bowl, normally categorized as a "salad bowl," ultimately won out. Now its use has been expanded – to the benefit of the deli counter and the Hayunga markets: "The takeaway lunches are becoming increasingly popular," Kerstin Voigt and Erich Arndt are pleased to report.

Break-resistant shells relieve the strain on employees

Master butcher Arndt is very satisfied with how the trays perform in daily use: "The trays are easier to clean than our previous models. The PricoPlex products don't need to be polished after washing." Furthermore, the trays have impressed market managers in Schleswig-Holstein with their durability. "We used to have to reorder a lot of trays because they broke or got scratched," recalls Kerstin Voigt. "In contrast, the PricoPlex trays are break- and scratch-resistant. And they aren't much more expensive than models from other suppliers." This break resistance also makes things easier for employees. After all, working in a butcher shop can be hectic at times. "Things have to move quickly. And then a tray might get dropped," Arndt knows. It's all the better if you can simply pick up the tray, clean it, and carry on.

PricoPlex FRESH bowl combination with grilled meat

Hayunga presents grilled food in the trays of the FRESH series

Chicken on the award-winning GRACE counter tray

Corner solution in the fish counter of EDEKA Hayunga

A corner solution using FRESH bowls really showcases the fish.

Here, Hayunga adds colorful accents with the red GRACE

His specialty, the yellow chicken, is offered at the award-winning GRACE

Hayunga offers his specialty, yellow chicken, at the award-winning GRACE

PricoPlex is a good fit for us

Hayunga will certainly continue working with PricoPlex. "We are a family business. That's why PricoPlex is a good fit for us. Their processes are also streamlined, and things get done quickly. This approach, combined with their extensive expertise in fresh food counters and a practical mindset, makes all the difference for us," says authorized signatory Arndt.

We are a family business. That's why PricoPlex is a good fit for us. Their processes are also streamlined, and things get done quickly. This approach, combined with their extensive expertise in fresh food counters and a practical mindset, makes all the difference for us.

Authorized signatory Arndt